
Growth Engineer & Composer
Hey, I'm Alex
I spent 20+ years composing for film, TV, and games. Along the way I got obsessed with the systems that make creative careers work. Now I build growth systems for creative businesses.
Free guide: The 5 income streams I built from one creative skill
I went from composing music to building five separate income streams. This guide breaks down exactly how I did it and how you can apply the same approach to your own creative skill. Sign up and I'll send it straight to your inbox.
What I'm working on
Communities, mentorship, and services for creatives who want to build something real.
Audio Artist Academy
The go-to community for aspiring and professional music composers who want to break into game, trailer, and media music. Learn industry strategies, get feedback, and connect with like-minded composers who take action.
Join the community →ProgramAudio Artist Rise
Mentorship program helping composers turn their passion into thriving careers with real industry strategies.
Learn more →$27 AuditWebsite Audit
A personal Loom video breakdown of your website, your positioning, and your offer. Specific fixes ranked by impact. Delivered within 5 business days.
Start your audit →1:1 CoachingPrivate Coaching
Work with me one-on-one. Personal feedback, targeted strategy, and long-term mentorship — choose the engagement that fits where you are and where you want to go.
Explore coaching →What people are saying
Real results from people I have worked with.
“I can't recommend Alex enough. I was stuck in my career, but thanks to his advice, those super helpful weekly calls, and his experience in the industry, my career in video games is really taking off.”
Carlo Tuzza
Music Composer
“The courses and lessons from Alex are absolutely incredible. I was able to significantly optimize my workflow, both in composition itself and in the business aspects. Combined with the most amazing community one could wish for, I can only recommend Alex and his coaching!”
Christoph Kuhlmann
Music Composer
“Alex is an incredible mentor. Before joining his program, I felt stuck in my music journey, but now I have a wealth of ideas and new possibilities. His feedback has been invaluable in helping me grow as a composer.”
Giuseppe Corcella
Composer for Media
“Alex has put together the best program of its kind that I know of. I've done loads of courses. You've found the best ones. You're in the right place.”
Dave Graham
Music Composer
“My main reasons for joining were to improve my business and marketing skills as a composer. The program provides tons of valuable materials covering everything from mindset and workflow optimization to marketing as a professional composer.”
Timo Jaeger
Music Composer for Sync, Trailer & Media
“Alex played a huge role in helping me land my first job in music composition and sound design. Even now, a year later, the people who hired me still talk about how impressed they were with my portfolio — and that's 100% thanks to everything I learned from him.”
Robert Retea
Composer & Sound Designer
Latest posts
Thoughts on growth, creativity, and the business of being a creative.
Stop Overthinking Your Music
Eight out of ten times, the thing you are adding to your track is not making it better. It is just making it more crowded. Here is what twenty years of writing trailer music taught me about restraint, layering, and when to stop buying new gear.
Read more→The Outreach Problem Nobody Teaches Composers
Twenty years of doing it the way I was taught. Then I saw how other industries run outreach and felt embarrassed. Here is why your emails do not get replies, and what actually works now.
Read more→From a Poser Band to Pacific Rim: My Journey Into Composing
I faked being a drunk German soldier for Wolfenstein, got rejected by Epic Score more times than I can count, and somehow ended up with my music in the Pacific Rim trailer. Here's how that happened.
Read more→