Growth Engineer & Composer
Hey, I'm Alex
I spent 20+ years composing for film, TV, and games. Along the way I got obsessed with the systems that make creative careers work. Now I build growth systems for creative businesses.
Free guide: The 5 income streams I built from one creative skill
I went from composing music to building five separate income streams. This guide breaks down exactly how I did it and how you can apply the same approach to your own creative skill. Sign up and I'll send it straight to your inbox.
What I'm working on
Communities, mentorship, and services for creatives who want to build something real.
Audio Artist Academy
The go-to community for aspiring and professional music composers who want to break into game, trailer, and media music. Learn industry strategies, get feedback, and connect with like-minded composers who take action.
Learn more →ProgramAudio Artist Rise
Mentorship program helping composers turn their passion into thriving careers with real industry strategies.
Learn more →Done For YouGrowth Services
You focus on your craft. We handle the entire growth side of your business. No templates. No DIY marketing. A system built around you that brings clients to your door.
Learn more →What people are saying
Real results from people I have worked with.
“I can't recommend Alex enough. I was stuck in my career, but thanks to his advice, those super helpful weekly calls, and his experience in the industry, my career in video games is really taking off.”
Carlo Tuzza
Music Composer
“The courses and lessons from Alex are absolutely incredible. I was able to significantly optimize my workflow, both in composition itself and in the business aspects. Combined with the most amazing community one could wish for, I can only recommend Alex and his coaching!”
Christoph Kuhlmann
Music Composer
“Alex is an incredible mentor. Before joining his program, I felt stuck in my music journey, but now I have a wealth of ideas and new possibilities. His feedback has been invaluable in helping me grow as a composer.”
Giuseppe Corcella
Composer for Media
“Alex has put together the best program of its kind that I know of. I've done loads of courses. You've found the best ones. You're in the right place.”
Dave Graham
Music Composer
“My main reasons for joining were to improve my business and marketing skills as a composer. The program provides tons of valuable materials covering everything from mindset and workflow optimization to marketing as a professional composer.”
Timo Jaeger
Music Composer for Sync, Trailer & Media
“Alex's guidance has been a game-changer for me as a music composer. Always there with the right advice at the right time. I've organically grown so much thanks to his support.”
Ruben Contreras
Music Composer
Latest posts
Thoughts on growth, creativity, and the business of being a creative.
Stop Complaining About the Industry and Start Using the Tools
Every composer forum sounds the same right now. The industry changed, there is no money, you have to do everything yourself. But what if the tools you have today are actually better than what came before?
Read more→How to Reach Out to Companies and Actually Get Clients
Most composers send a few emails, get no response, and assume the market is saturated. The problem was never the market. It was the approach. Here is the step by step process that actually works.
Read more→How to Build a Community Around Your Skills and Actually Make Money From It
Most people build a course first and hope someone buys it. That is backwards. Here is a step by step system for building a paid community that starts with real people and real problems.
Read more→