Growth Engineer & Composer
Hey, I'm Alex
I spent 20+ years composing for film, TV, and games. Along the way I got obsessed with the systems that make creative careers work. Now I build growth systems for creative businesses.
Free guide: The 5 income streams I built from one creative skill
I went from composing music to building five separate income streams. This guide breaks down exactly how I did it and how you can apply the same approach to your own creative skill. Sign up and I'll send it straight to your inbox.
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What I'm working on
Communities, mentorship, and services for creatives who want to build something real.
Audio Artist Academy
The go-to community for aspiring and professional music composers who want to break into game, trailer, and media music. Learn industry strategies, get feedback, and connect with like-minded composers who take action.
Learn more →ProgramAudio Artist Rise
Mentorship program helping composers turn their passion into thriving careers with real industry strategies.
Learn more →ServicesGrowth Services
Strategic growth engineering for creative businesses. The same systematic thinking behind a film score, applied to scaling your business.
Learn more →What composers are saying
Real results from real composers in the Audio Artist community.
“I've been working with Alex for about two months and after a month of working with him, I already found my highest paying gig I've ever had in my life.”
Pablo del Pino
Music Composer, Pianist & Singer
“Before I joined the community I had no experience working with publishers to now working with 3 within the space of about 4 months. That includes releasing a full album and contributing to 2 others.”
Josh Doherty
Music Composer
“After sending a few emails, I literally got a reply within two minutes and got my first paid gig in the video game industry. Every meeting with Alex brings some fresh perspective and actionable insights that you can implement right away.”
Jesse Heslinga
Music Composer
“The courses and lessons from Alex are absolutely incredible. I was able to significantly optimize my workflow, both in composition itself and in the business aspects. Combined with the most amazing community one could wish for, I can only recommend Alex and his coaching!”
Christoph Kuhlmann
Music Composer
“Alex has put together the best program of its kind that I know of. I've done loads of courses. You've found the best ones. You're in the right place.”
Dave Graham
Music Composer
“What seemed like a risky investment at the time, turned out to be one of the best decisions in my career!”
Nikita Malko
Music Composer
Latest posts
Thoughts on growth, creativity, and the business of being a creative.
Trailer Music 101: Structure and Duration
The two things every trailer composer must understand before writing a single note: how long your track should be and how to structure it for maximum impact.
Read more→What Makes Video Game Music Work
After 15 years of composing for games, here is what I have learned about writing music that actually serves the player experience, not just the composer's ego.
Read more→How Trailer Composers Actually Get Paid
There are two ways trailer composers make money: sync fees and royalties. Here is how both work and why understanding the difference matters for your career.
Read more→