Hey, I'm Alex
Protect the creative work.
Automate the rest.
I'm a growth engineer for creative businesses. Twenty years of composing for film, TV, and games taught me which part of the job deserves your hands. I build the client systems and automations that run everything else.
How can I help you?
Pick what you're working on right now. I'll show you a quick video with my best tips, then send you a PDF that walks through all of it.
What I'm working on
Communities, mentorship, and services for creatives who want to build something real.
Audio Artist Academy
The go-to community for aspiring and professional music composers who want to break into game, trailer, and media music. Learn industry strategies, get feedback, and connect with like-minded composers who take action.
Audio Artist Rise
Mentorship program helping composers turn their passion into thriving careers with real industry strategies.
Learn more →$27 AuditWebsite Audit
A personal Loom video breakdown of your website, your positioning, and your offer. Specific fixes ranked by impact. Delivered within 5 business days.
Start your audit →1:1 CoachingPrivate Coaching
Work with me one-on-one. Personal feedback, targeted strategy, and long-term mentorship — choose the engagement that fits where you are and where you want to go.
Explore coaching →What people are saying
Real results from people I have worked with.
“The system that Alex built for me is invaluable. It's allowed me to harness the best that the AI platform has to offer without the learning curve. I was able to quickly implement the agent into my business development plans. It's been very smooth and easy to use. It's as close to having another 'me' as I can get! If you are looking to get into using AI to help move your career forward, I highly recommend connecting with Alex and seeing what he can do for you.”
Alec H.
Film & TV Composer
“Alex played a huge role in helping me land my first job in music composition and sound design. Even now, a year later, the people who hired me still talk about how impressed they were with my portfolio — and that's 100% thanks to everything I learned from him.”
Robert Retea
Composer & Sound Designer
“I can't recommend Alex enough. I was stuck in my career, but thanks to his advice, those super helpful weekly calls, and his experience in the industry, my career in video games is really taking off.”
Carlo Tuzza
Music Composer
“Alex is an incredible mentor. Before joining his program, I felt stuck in my music journey, but now I have a wealth of ideas and new possibilities. His feedback has been invaluable in helping me grow as a composer.”
Giuseppe Corcella
Composer for Media
Latest posts
Thoughts on growth, creativity, and the business of being a creative.
Your AI Forgets Everything. Here's How to Fix That.
Every AI session resets your context from scratch. Here's how a locally-hosted Markdown wiki paired with Obsidian becomes the permanent memory layer that survives any chat window or tool, with no privacy risk.
Read more→Why I built my own proposal tool instead of renting one
I cancelled my proposal service and built my own. Now a Zoom call ends, Fathom logs it, and a draft proposal is sitting in Mission Control before I close the laptop. The point was never cost.
Read more→Stop telling AI not to sound like AI
Why 'don't sound like AI' is the wrong instruction, what to ask for instead, and a copy-paste prompt that handles the cleanup.
Read more→