Alex Pfeffer
← Back to blog
Personal1 min read

From Composer to Growth Engineer: Why I Made the Leap

February 15, 2026

There is a moment in every composer's career where you realize the music is only half the job. The other half is everything else: finding clients, managing projects, building a reputation, staying visible.

I spent years writing music for film, television, and games. I loved the craft. I still do. But somewhere along the way, I became just as fascinated by the systems that make creative careers work as I was by the music itself.

The skills that transferred

Composing taught me more about business than any MBA could:

  • Deadlines are sacred. When a director needs a score by Monday, there is no negotiation.
  • Iteration is everything. You write, get feedback, revise, repeat. Sound familiar?
  • Systems beat talent. The best composers are not always the most gifted. They are the most organized.

What I do now

Today I help creative businesses grow. I take the same systematic thinking that helped me deliver scores on time and apply it to growth engineering: building repeatable systems for client acquisition, retention, and scale.

The music background is not a footnote. It is the foundation. Every system I build has the same precision and attention to detail I learned writing a 60-piece orchestral score.

What is next

This blog is where I share what I am learning along the way. Expect posts about growth strategy, the creative business landscape, and occasional reflections on the intersection of art and engineering.

If you are a composer wondering whether your skills transfer to the business world, I can tell you from experience: they do.

Alex Pfeffer

Alex Pfeffer

Composer · Growth Engineer

20+ years composing for film, TV, and games. Now building growth systems for creative businesses. I write about what I learn along the way.

Read my story →